Report from the Business Case Solving Competition 2016

Report from the Business Case Solving Competition 2016

December 9th and 10th Noralumni Japan invited 18 Japanese and Norwegian students to a Business Case Solving competition. The students were divided into teams, and the teams competed in creating the best business case. Only 22 hours later the students had created a Business Model Canvas and pitched their idea to the jury. A hard task under a tight time schedule, however, the students delivered impressive results.

The two cases were given by Wilhelmsen Ships Service and The Norwegian Seafood council. Both cases were centered on how to attract more customers to cruise tourism and seafood consumption respectively. With relatively open cases, the students could come with almost everything. Innovation and feasibility were celebrated traits.


Before starting to solve the cases, the students received a short introduction to business modeling, as well as ideas for how to create a successful and nurturing group environment. After all the presentations were finished, the students could finally find out which case they would be solving. The rest of Friday night was spent working, but there was of course time for a well deserved pizza break!


Saturday morning started early, at 9.30. The student persevered in their work, rushing to meet the submission deadline. After another presentation, this time about how to best present their business plans, they had only 45 minutes to make the presentation. Despite their very tough deadline, every team made impressive presentations for the jury.

Saturday evening the yearly Noralumni Japan Bonenkai was held, where around 65 guests enjoyed Gløgg while expanding their networks. We were lucky enough to have 6 speakers, sharing their experiences as companies and students. The participants had to wait until the end of all the speakers before we announced the winner. Two teams were neck and neck in the lead, but in the end team 4 and their concept “Beauty Tours” were the winners. “The Business Model Canvas was executed very well, and the idea was both feasible and innovative” were some of the reasons given from the jury.


The winning team with their prizes


Everybody at the Bonenkai Saturday evening

The students had to overcome culture and language barriers, while solving cases they might have little or no knowledge about beforehand. Through this learning experience we could see many friendships forming, and hopefully the students had many good opportunities to expand their networks.

See you again next time!

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